5 trends — How the industry is reacting to the Sport Hiatus
2 min readMar 20, 2020
After a few days let’s see how the industry has reacted and how we are engaging fans during the Sport Hiatus
What are the trends?
From what we have observed:
- Special Offers — many sports and media OTT/digital have created special offers or gone free to give access to more available content (see 2). In some cases, they offer fans to pause their subscriptions.
- VOD/ Archive — Resurfacing archive content of great games or historic sports moments is at the core of the video offering in many cases. Adding some innovative elements may help — new commenting, watch together, data, or gamification (see 3).
- Interactivity /Gamification — A variety of initiatives, on social mostly, letting fans vote, comment often gamified to keep the passion flowing. Also, players/athletes interacting live directly with fans or other players in video.
- ESports — Various initiatives by Esports, media and even sports properties are focused on replacing real-life sport with games played (of the same sport). Good stuff, the challenge here is making ESports appealing for traditional sports fans and making it mass adopted. Also, not all sports have an Esport.
- Fitness — All athletes and Players are facing the challenge to stay fit at home, as many fans, so showing how they do it is inspiring. Mostly on social. Mostly celebrity-based but can evolve.
Let me know at cdm at deltatre.it if you have seen something new and exciting that some creative minds have cooked these days.
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